Maker’s Mark and Keeneland are two brands committed to giving back to the community. Since 1997, the two have collaborated on an annual commemorative Maker’s Mark bottle. Bottles have featured a special-edition label depicting well-known members of the Thoroughbred industry or the University of Kentucky athletics world. Sales of these treasured collectibles have raised millions of dollars to benefit deserving causes throughout Central Kentucky. From Triple Crown winners Secretariat, Seattle Slew and Affirmed to Kentucky’s basketball team known as Rupp’s Runts and current head coach John Calipari, the bottle and its accompanying signing event at Keeneland make up one of the most anticipated events of spring.